Psyma Business Research China is a Sino-German JV dedicated to customized ad hoc market research. The Shanghai and Beijing based team is made up of highly specialized local and foreign experts. With an extensive insight into China’s industries and business environment, Psyma Business Research China provides professional services for a successful approach to the Chinese market. It covers qualitative (focus groups, in-depth interviews) and quantitative (F2F, CATI, and online).
Psyma China has expertise in virtually all areas of healthcare in China: Western prescription preparations, TCM, OTC, medical devices, diagnostics, food supplements, health education, health and sickness behavior, compliance, willingness to pay, primary and secondary prevention, and animal health; Psyma China covers all major indications: Cancer (done projects of renal cell carcinoma, breast & ovarian cancer, gastric cancer, etc.) diabetes, dyslipidemia, erectile dysfunction, vaccines, epilepsy, rheumatism, HIV/AIDS, hypertension, incontinence, pain, gastric disorders, Parkinson, respiratory diseases, varicose veins, etc; Psyma China network covers all major cities in China; Psyma China reaches all medical target groups: Physicians (in private practice and hospitals), nurses, technical staff, hospital administrators, pharmacists, patients with specific disorders, among others.