In 1994, Edelman was the first international public relations firm to enter the Chinese market, establishing its headquarters in Beijing. Today, Edelman is one of the largest international PR firms in China, delivering leading-edge communications solutions to this dynamic and exciting market.
Supported by the full resources of a global agency, its areas of specialization include: Corporate Reputation & Stakeholder Relations, Crisis & Issues Management, Employee Engagement & Training, Financial Communications, Health Communications, Marketing & Purchaser Behavior, Public Affairs & Government Relations, Technology.
Its leadership position is the result of a combination of innovation, a strategic approach to communications and local insight. Its team of 45 professionals has combined experience in the fields of diplomacy, government, journalism, marketing, and industry and technology.
The staff has long been active in local community programs, including providing the Beijing Olympic Bid Committee with the official slogan "New Beijing, Great Olympics" and delivering a lecture for Qinghua University.
Edelman China
Edelman China is a subsidiary of Edelman Worldwide - the world's largest independent public relations consultancy, with more than 46 offices and 2,500 employees in 39 countries.
Headquartered in Beijing, Edelman China is one of the leading international public relations firms in the China market. The firm has additional offices in Shanghai, Guangzhou, Hong Kong and Taipei, and an affiliate network of agencies located in key second- and third-tier cities. With a staff of more than 160 Chinese and expatriate professional consultant, Edelman China provides local and international communications solutions to a diverse portfolio of domestic and foreign multinational clients.
Edelman China's main areas of expertise include corporate, financial/transactional, crisis/issues management, government relations/public affairs, healthcare/pharmaceutical, consumer/marketing, business-to-business (B2B) marketing, and information technology communications.