Research International China is a joint venture between South China Marketing Research Ltd (SCMR) and Research International Group Ltd. It represents a unique blend of international experience and local insight.
SCMR was established in early 1990, and was the first business consultant in China. It is the largest domestic marketing research agency, the head office is in Guangzhou with branches in Shanghai, Beijing, Chengdu, Shenyang, Wuhan and Dalian. Research International, the world's largest custom research agency was established in the UK in 1973. It now has full-service offices in over 50 countries and experience in over 130 countries.
The company has the first generation of China market researchers on their staff working across the seven offices and engaging in research in five main areas: Qualitative consumer and business research Quantitative consumer research, Media research, Retail audits and census industry studies. With years of experience in research the China market, they have acquired a deep understanding of China consumer language, psychology and behaviour.
RI China provides a comprehensive range of market research services, including: Product/package/price testing; New product development; Usage & attitude studies; Investment feasibility studies; Management studies; Advertising: pre- and post-tests and tracking; Business Research/CATI CAPI.
RI China works for a range of major multi-national, joint venture and local clients, covering a large variety of market sectors. The company has nine discussion rooms (in each of the China offices). Each one is equipped with a one-way mirror and video facilities.