Event: 3rd Annual China Pharma Marketing Conference
Date(s): September 11 - 12, 2008
Venue: Sofitel Hyland Shanghai Hotel, Shanghai
Organizer: IBC China
Weblink: www.ibcchina.com.cn/chinapharma

The China pharma market has emerged as one of the top markets for global drug sales. It is predicted that China will become the world's largest pharmaceutical market by 2020, with sales topping $60 billion by 2010.

Pharmaceutical companies are grappling with the complexity of getting their drugs to the market, seeking effective collaboration with distributors and partners.

In the meantime, China healthcare reform in 2008 has significant impact on the pharma industry, creating new channels for distribution via CHCs.

This conference will provide a practical overview of China pharma and medical devices markets, equipping you with the know-how to operate more effectively and to exploit growth opportunities.

Gather critical insights on:

- The impact on the pharma industry from the 2008 healthcare reforms
- Pharma marketing channels – CHCs
- SFDA Regulatory Updates
- "Fast-growing" pharma marketing channels direct to consumers - third
  terminal chain stores
- Insider tips on successful collaboration with distributors!