Event: Negotiation with International Healthcare Companies - A Pharma Business Development Course
By: Martin Austin
Organizer: Pharma China Training Institute
Dates: April 12 - 13, 2017

Venue: TBD, Shanghai, China
Brochure:Negotiation with International Healthcare Companies Brochure with Registration Form 2017.pdf

Weblink: www.pharmachinatraining.com/coursedetail13.html

Price: CNY 19,800

Contact: David Xue or Jenny Wang

Tel: +86 18601267831 or +86 10 84476010

Email: dxue@pharmaguys.com or jenny.wang@pharmachinaonline.com

Business Development in the pharmaceutical industry has become the most significant source of new products for most companies. Although forward integration from research to market still exists it is no longer the mainstay of corporate growth. Business Development is now conducted throughout every organization which requires personnel in all disciplines to understand their role in bringing new products into the company whether they are head office based or located in a subsidiary.

Beyond the general principles of negotiation lies a world of personal interaction and performance. These characteristics vary widely between the cultures of companies, industries and countries.

Concepts of "Western" and "Eastern" attitudes and communication styles have long been recognised as causing doubts and concerns about how to approach negotiations between groups with different origins.

However the Pharmaceutical Industry in particular is dominated by Western companies in global marketing and distribution. Negotiators from China need to understand the behaviours of their counterparties to form good relationships and good deals.

This course, unlike others, examines the fundamental requirements of the mind-sets of negotiators on all sides and combines academic understanding with practical methods and examples and exercises showing of how to bring negotiations to successful conclusions all around the world.