Event: Optimising Pharma Product Lifecycle: Revitalising the "Cash Cow" (Intermediate- Advanced)
Date: 3-4 March 2008
Venue: TBA, Shanghai, China

Pharma Product Lifecycle Management professional training course from Marcus Evans offers the essential product portfolio strategies, planning & operation best practices, creative approaches in brand loyalty building, marketing ROI econometric models, and practical problem solving skills that will benefit those bridging marketing and sales functions. These workshop modules are carefully allocated to promote creative thinking, improving late phase pharmaceutical product lifecycle management and its quality to maximize sales figures. It encompasses current hot issues and strategic solutions to various challenges encountered in product lifecycle management: implementation, retaining brand loyalty, influencing prescribing behavior, exploration of new line extension strategies, portfolio management etc.

About the trainer:

Professor Carolyn Fleming is a full-time Professor of Marketing for Saint Joseph's University’s MBA, MIM and Pharmaceutical Marketing Programs. She teaches in both the graduate and undergraduate Pharmaceutical marketing and International Marketing departments. She joined Saint Joseph's after a 15- year career in sales and marketing both domestically and globally, primarily in the pharmaceutical industry. As a Professor of Marketing, her research focuses on health outcomes from different promotional channels especially DTP and DTC, and on the Pacific Rim, particularly in the healthcare and pharmaceutical sector. Apart from being the faculty advisor to student pharmaceutical organization, PILOT, Professor Fleming’s dedication was recognized when she was awarded for outstanding Teaching Award this year.

Contact:

Ms Tan Peng Pheng (Marketing)
Tel: 00 603 2723 6614
E-mail: TanP@marcusevanskl.com
Weblink: http://www.marcusevans.com/html/eventdetail.asp?eventID=13455&SectorID=31&divisionID=