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    Upcoming Event: Pharma 2013: Sales & Marketing Excellence 7/1/2013
    Event: Pharma 2013: Sales & Marketing Excellence
    Dates: July 4 - 5, 2013
    Venue: Intercontinental Shanghai Pudong, Shanghai, China
    Contacts: Sharon Chew
    Tel: +603 2723 6757
    Email: SharonC@marcusevanskl.com
     
    marcus evans Pharma 2013: Sales & Marketing Excellence conference will address the current growth challenges, highlight the value of optimised commercial model; feature keynote presentations and case studies from industry leaders; and benchmark sales and marketing operations best practices to help you successfully penetrate in the Chinese market. Follow your own agenda with the choice of different streams during the breakout sessions over the two days.
     
    Key Focuses
    • Regulation updates and impacts on business strategies
    • Sales & Marketing alignment in management and operational levels
    • Customer centric pharma marketing programmes including E-marketing
    • Increasing SFE through more accurate data and advanced solutions
    • Sales team management
     
    Key Topics
    • Exploring the key factors of enrolling in National Essential Drug List (NEDL), the spine of China’s healthcare system
    • Developing the next best marketing model to win the Chinese pharma market
    • Creating a holistic approach to Closed Loop Marketing (CLM) that fulfils business goals and customer needs
    • Enhancing sales performance through establishing priorities and developing effective models
    • Providing actionable business solutions for better customer engagement
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