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    Upcoming Event: Pharma Product & Brand Marketing in Asia 2012 12/12/2011
    Event: Pharma Product & Brand Marketing in Asia 2012
    Dates: February 20 - 21, 2012
    Venue: Sheraton Towers, Singapore
    Contact: Ms Karen Soh
    Tel: +65 6592 7362
     
    To counter the raft of problems, a 2-day conference on "Pharma Product & Brand Marketing in Asia 2012" will be held on 20 – 21 February in Singapore, during which real-world practitioners will share case-studies and insights on marketing in emerging markets, measuring and benchmarking of sales force, strategic branding and integrating digital options in a multi-channel marketing mix.
     
    This conference aims to elucidate issues beyond conventional marketing techniques, unravel consumer insights and expound fresh marketing and branding strategies in a digital age, also touching on sensitive issues such as the use of social media in marketing efforts. Experts sharing include professionals from Abbott Laboratories, Allergan, Merck Sharp & Dohme, Sanofi-Aventis, McCann Healthcare, Ogilvy Health and many others.
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