Upcoming Event: 2nd Annual OTC Pharma Asia 2012
11/23/2011
Event: 2nd Annual OTC Pharma Asia 2012
Dates: March 14 – 16, 2012
Venue: Grand Copthorne Waterfront Hotel, Singapore
Tel: +65 6508 2401
In 2013, the global OTC pharmaceuticals market value is forecast at US$118.5 billion, with Asia-Pacific accounting for an estimated 40% of this. BMI expects the market to post an impressive compound annual growth rate (CAGR) of 7% over the next five years, as patients become more proactive in managing their health.
Despite the great promise for the consumer healthcare industry, the challenges faced by businesses and particularly marketers, are tremendous. As more new players enter the OTC market, the industry now has to contend with intensifying competition and the influx of generic products.
Brought to you by IBC Asia, the 2nd OT C Pharma Asia has been researched with and developed for consumer healthcare professionals. The 2-day conference and optional workshops will provide unique insights on best practices and the latest innovations in OTC marketing, to address the major challenges. This is Asia's ONLY event enabling you to explore and develop critical sales and branding strategies in line with key market trends.