Upcoming Event: Advanced Management of Sales, Marketing & Distribution in Pharmaceutical China
6/15/2015
Event: Advanced Management of Sales, Marketing & Distribution in Pharmaceutical China
Dates: August 20 - 21, 2015
Venue: InterContinental Hotel Puxi, Shanghai, China
Tel: +86 21 6052 9507
Getting Together in Shanghai for Sales, Marketing and Distribution Management in Pharmaceutical China Summit in August 2015
The Advanced Management of Sales, Marketing & Distribution in Pharmaceutical China will be held in InterContinental Hotel Puxi Shanghai on August 20th to 21th, 2015. Senior Management Executives in Sales, Marketing and Supply Chain Management field from leading pharmaceutical manufacturers and distributors in China have signed up to attend this summit constantly.
The rise of this summit benefits from the revolution of pharmaceutical market and latest healthcare policies. Under the circumstances of New Drug Bidding System as well as the New GSP Rules, it is urgent for a pharmaceutical enterprise to stand out and maximize the profit by transforming traditional marketing and supply mode, creating new one as well as effectively using e-commerce. It is widely acknowledged that the innovation in marketing and supply chain will be a boost of motivation for the whole medical and pharmaceutical industry.
Topics of this summit are as follows:
Topics on marketing management:
-
China current bidding policy and trend analysis
-
The challenge of pricing and bargaining in price policy and coping strategy for healthcare enterprises
-
Earlier market layout and strategy to face loosening of Rx e-commerce
-
How to improve the depth and width market coverage to benefit the market share?
-
How to design and develop optimum sales and marketing strategy to better serve customers?
-
Case study: Exploration in new mode and structure under sales & marketing transition and upgrade
-
How to use big data to guide healthcare sales & marketing planning?
-
How Multi-Channel Marketing changes traditional business model?
-
New trial in transiting from CME to patient awareness and education
-
Considering combination and interaction of integrated marketing to achieve synergy effect
-
How OTC drugs survive in fierce market by marketing innovation?
-
Panel Discussion: Proper consideration and appropriate planning upon E-Age sales & marketing
Topics on Supply Chain:
-
Current status of GSP implement in China
-
Leading enterprise showcase: How to build the logistics system which meets GSP standard
-
l Evaluate and optimize transportation environment to ensure the quality of pharmaceuticals
-
Connection between GMP and GSP
-
Perfect the pharmaceutical supply chain data system and enhance the traceability of medicines
-
Tailor efficient supply chain management model
-
Case study: Improving the pharmaceutical supply chain value-added services
-
Design and choose the efficient and low-cost logistics and distribution strategy
-
Influence and challenges pharmaceutical e-commerce has on supply chain
-
Quality control of biologics and sensitive products through transportation
-
Supply Chain Management of controlled drugs (narcosisand psychoactive drug)
-
Panel discussion: Integrate the resources of pharmaceutical distribution process, and enhance the efficiency of pharmaceutical supply chain